PepsiCo Base CaseBy Mel Duvall | Posted 2003-05-01 Print
The choice of a new generation is rife with options. Will Pepsi prove itself to be up to the challenge?PepsiCo Base Case">
Headquarters: 700 Anderson Hill Road, Purchase, NY 10577
Phone: (914) 253-2000
Business: Beverage and snacks producer. Key divisions: Frito-Lay, Pepsi-Cola, Gatorade/Tropicana, and Quaker Foods.
Chief Technology Officer: Shauna King, President of PepsiCo Business Solutions Group.
Financials: $25.1 billion in revenue in 2002; $3.3 billion net profit.
Challenge: To move from a melange of computer systems maintained by the individual business units, to a central technology strategy with common platforms and shared resources.
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