PepsiCo Case Dissection

By Mel Duvall  |  Posted 2003-05-15 Email Print this article Print
 
 
 
 
 
 
 

The choice of a new generation is rife with options. Will Pepsi prove itself to be up to the challenge?

 
 
 
 
 
Contributing Editor
Mel Duvall is a veteran business and technology journalist, having written for a variety of daily newspapers and magazines for 17 years. Most recently he was the Business Commerce Editor for Interactive Week, and previously served as a senior business writer for The Financial Post.
 
 
 
 
 
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