AOL Time Warner BookBy Edward Cone | Posted 2003-02-01 Email Print
The media giant's publishing arm broke all its books into thousands of digital assets. But was it too late to win over the rest of the company?Group Player Roster">
Chairman and Chief Executive, AOL Time Warner Book Group
A big name in book publishing, he pushed a digital- asset management project through corporate hoops by force of personality and visions of an e-book bonanza.
Chief Information Officer, AOL Time Warner Book Group
The need for speed helped convince him to buy a digital-asset management software package rather than build itas had been the Book Group's custom.
Director of Publishing Information, AOL Time Warner Book Group
The project manager from the business side, he worked closely with the creators and users of digital assets to make sure the system met their needs.
Executive Director for Advanced Technology, AOL Time Warner Book Group
He ran the project from the technology side, keeping scope-creep under control.
Strategic Technologies Analyst, Time Inc.
The eminence grise of digital asset management at Time Warner helped establish standards across AOL Time Warner's divisions and their diverse projects.
National Online Account Manager, AOL Time Warner Book Group
She gained seven working days by distributing cover images digitally to Amazon.com and other online customers.
Senior Manager, media and entertainment, Accenture
As the consulting firm's project manager, he had day-to-day responsibility for making sure AOL Time Warner Book Group's digital asset management system was delivering as promised.
The firm's senior representative on the Book Group project handled the high-level relationship and helped determine the job scope.
Chief Technology Officer, Artesia Technologies
His presence onsite helped convince the Book Group to go ahead with an Artesia digital-asset management system after a pilot phase.
Vice President for Media and Entertainment, Artesia Technologies
The sales lead from Artesia acted as a liaison between the client and the software vendor.
Vice President, Professional Services, Artesia Technologies
He oversaw the Artesia developers who worked onsite in New York with people from the Book Group and Accenture.
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