AOL Time Warner Book

By Edward Cone  |  Posted 2003-02-01 Print this article Print

The media giant's publishing arm broke all its books into thousands of digital assets. But was it too late to win over the rest of the company?

Group Player Roster">
AOL Time Warner Book Group Player Roster


Larry Kirshbaum
Chairman and Chief Executive, AOL Time Warner Book Group
A big name in book publishing, he pushed a digital- asset management project through corporate hoops by force of personality and visions of an e-book bonanza.

Larry Feldman
Chief Information Officer, AOL Time Warner Book Group
The need for speed helped convince him to buy a digital-asset management software package rather than build it—as had been the Book Group's custom.

Phil Madans
Director of Publishing Information, AOL Time Warner Book Group
The project manager from the business side, he worked closely with the creators and users of digital assets to make sure the system met their needs.

Paul Gore
Executive Director for Advanced Technology, AOL Time Warner Book Group
He ran the project from the technology side, keeping scope-creep under control.

Chris Green
Strategic Technologies Analyst, Time Inc.
The eminence grise of digital asset management at Time Warner helped establish standards across AOL Time Warner's divisions and their diverse projects.

Alice Leung
National Online Account Manager, AOL Time Warner Book Group
She gained seven working days by distributing cover images digitally to Amazon.com and other online customers.


Mike McGinniss
Senior Manager, media and entertainment, Accenture
As the consulting firm's project manager, he had day-to-day responsibility for making sure AOL Time Warner Book Group's digital asset management system was delivering as promised.

Rob Weisstuch
Partner, Accenture
The firm's senior representative on the Book Group project handled the high-level relationship and helped determine the job scope.

Dipto Chakravarty
Chief Technology Officer, Artesia Technologies
His presence onsite helped convince the Book Group to go ahead with an Artesia digital-asset management system after a pilot phase.

David Lipsey
Vice President for Media and Entertainment, Artesia Technologies
The sales lead from Artesia acted as a liaison between the client and the software vendor.

Greg Simpson
Vice President, Professional Services, Artesia Technologies
He oversaw the Artesia developers who worked onsite in New York with people from the Book Group and Accenture.


To protect privacy, roster members' e-mail addresses are omitted. Write them at baseline@ziffdavis.com. Mail will be forwarded.

Senior Writer and author of the Know It All blog

Ed Cone has worked as a contributing editor at Wired, a staff writer at Forbes, a senior writer for Ziff Davis with Baseline and Interactive Week, and as a freelancer based in Paris and then North Carolina for a wide variety of magazines and papers including the International Herald Tribune, Texas Monthly, and Playboy. He writes an opinion column in his hometown paper, the Greensboro News & Record, and publishes the semi-popular EdCone.com weblog. He lives in North Carolina with his wife, Lisa, two kids, and a dog.

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