Divide & Conquer? AOL Time Warner Book Group Falls To Pieces - ' AOL Time Warner Book '
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Group Base Technologies">
AOL Time Warner Book Group usually builds whatever software it needs, but it decided it had too many commitments to create a digital-asset management system and went with a commercial package that needed little modification.
Not a company exists that doesn't rely on words, numbers or pictures. The goal of asset management is to organize these items into electronic form—either directly or through metadata. Here are some of the kinds of information that more than likely exist in your organization.
| APPLICATION |
PRODUCT |
SUPPLIER |
| Digital-asset management system |
TEAMS 4.12 |
Artesia |
| Content-management system |
twbookmark.com |
In-house |
| File-management system |
Netware, Windows 2000 Server |
Novell, Microsoft |
| Editorial-production system |
Quark Xpress |
Quark |
| Audio/Video-production system |
Unnamed |
In-house |
| Database |
Oracle 8i |
Oracle |
| Data warehouse |
Unnamed |
In-house |
| Enterprise resource management |
Unnamed |
In-house |
| Inventory management |
Unnamed |
In-house |
| Billing |
Unnamed |
In-house |
| Customer relationship management |
Unnamed |
In-house |
| Customer relationship management |
Unnamed |
In-house |
| HARDWARE PLATFORM |
| Two Sun 4500 servers running the Solaris operating system |
| SOURCE: Baseline Research |
Projects: Integration 
