AOL Time Warner Book

By Edward Cone  |  Posted 2003-02-01 Print this article Print

The media giant's publishing arm broke all its books into thousands of digital assets. But was it too late to win over the rest of the company?

Group Base Technologies">

AOL Time Warner Book Group Base Technologies

AOL Time Warner Book Group usually builds whatever software it needs, but it decided it had too many commitments to create a digital-asset management system and went with a commercial package that needed little modification.

Not a company exists that doesn't rely on words, numbers or pictures. The goal of asset management is to organize these items into electronic form—either directly or through metadata. Here are some of the kinds of information that more than likely exist in your organization.

Digital-asset management system TEAMS 4.12 Artesia
Content-management system twbookmark.com In-house
File-management system Netware, Windows 2000 Server Novell, Microsoft
Editorial-production system Quark Xpress Quark
Audio/Video-production system Unnamed In-house
Database Oracle 8i Oracle
Data warehouse Unnamed In-house
Enterprise resource management Unnamed In-house
Inventory management Unnamed In-house
Billing Unnamed In-house
Customer relationship management Unnamed In-house
Customer relationship management Unnamed In-house
Two Sun 4500 servers running the Solaris operating system
SOURCE: Baseline Research

Senior Writer and author of the Know It All blog

Ed Cone has worked as a contributing editor at Wired, a staff writer at Forbes, a senior writer for Ziff Davis with Baseline and Interactive Week, and as a freelancer based in Paris and then North Carolina for a wide variety of magazines and papers including the International Herald Tribune, Texas Monthly, and Playboy. He writes an opinion column in his hometown paper, the Greensboro News & Record, and publishes the semi-popular EdCone.com weblog. He lives in North Carolina with his wife, Lisa, two kids, and a dog.

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