dcsimg
 
 

AOL Time Warner Book

By Edward Cone  |  Posted 2003-02-01 Print this article Print
 
 
 
 
 

The media giant's publishing arm broke all its books into thousands of digital assets. But was it too late to win over the rest of the company?

Group Base Case">

AOL Time Warner Book Group

Headquarters: 75 Rockefeller Plaza, New York, NY 10019

Phone: (212) 484-8000

Business: Magazine and book publishing; movies and television; cable channels and content; music; cable systems; online service

Financials in 2001: $41.1 billion in revenue; net loss of $98.7 billion, including $45.5 billion fourth-quarter charge to write down value of America Online unit

Chief Information Officer (Book Group): Larry Feldman

Challenges (Book Group): Turn unstructured data into digital assets within various business units; create common metadata standards to allow asset-sharing across company

Baseline Goals (for Book Group):

  • Boost AOL Time Warner book sales, which totaled an estimated $320 million in 2002
  • Promote new product development across AOL Time Warner's 10 divisions
  • Reduce shipping and scanning costs by more than $100,000 per year
  • Cut time spent distributing and accessing online assets by 50%


<12345678>
 
 
 
 
Senior Writer and author of the Know It All blog

Ed Cone has worked as a contributing editor at Wired, a staff writer at Forbes, a senior writer for Ziff Davis with Baseline and Interactive Week, and as a freelancer based in Paris and then North Carolina for a wide variety of magazines and papers including the International Herald Tribune, Texas Monthly, and Playboy. He writes an opinion column in his hometown paper, the Greensboro News & Record, and publishes the semi-popular EdCone.com weblog. He lives in North Carolina with his wife, Lisa, two kids, and a dog.
 
 
 
 
 
 
 
 
 
 
 

Submit a Comment

Loading Comments...
eWeek eWeek

Have the latest technology news and resources emailed to you everyday.

By submitting your information, you agree that baselinemag.com may send you Baselinemag offers via email, phone and text message, as well as email offers about other products and services that Baselinemag believes may be of interest to you. Baselinemag will process your information in accordance with the Quinstreet Privacy Policy.

Click for a full list of Newsletterssubmit