AOL Time Warner Book

By Edward Cone  |  Posted 2003-02-01 Email Print this article Print

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The media giant's publishing arm broke all its books into thousands of digital assets. But was it too late to win over the rest of the company?

Group Base Case">

AOL Time Warner Book Group

Headquarters: 75 Rockefeller Plaza, New York, NY 10019

Phone: (212) 484-8000

Business: Magazine and book publishing; movies and television; cable channels and content; music; cable systems; online service

Financials in 2001: $41.1 billion in revenue; net loss of $98.7 billion, including $45.5 billion fourth-quarter charge to write down value of America Online unit

Chief Information Officer (Book Group): Larry Feldman

Challenges (Book Group): Turn unstructured data into digital assets within various business units; create common metadata standards to allow asset-sharing across company

Baseline Goals (for Book Group):

  • Boost AOL Time Warner book sales, which totaled an estimated $320 million in 2002
  • Promote new product development across AOL Time Warner's 10 divisions
  • Reduce shipping and scanning costs by more than $100,000 per year
  • Cut time spent distributing and accessing online assets by 50%

Senior Writer and author of the Know It All blog

Ed Cone has worked as a contributing editor at Wired, a staff writer at Forbes, a senior writer for Ziff Davis with Baseline and Interactive Week, and as a freelancer based in Paris and then North Carolina for a wide variety of magazines and papers including the International Herald Tribune, Texas Monthly, and Playboy. He writes an opinion column in his hometown paper, the Greensboro News & Record, and publishes the semi-popular weblog. He lives in North Carolina with his wife, Lisa, two kids, and a dog.


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