American Airlines Base CaseBy Deborah Gage | Posted 2003-07-01 Email Print
Re-Thinking HR: What Every CIO Needs to Know About Tomorrow's Workforce
Forty years ago, the Sabre computer reservation system propelled American Airlines' business to great heights. Today, it could contribute to the company's demise.
American Airlines Base Case
Headquarters: 4333 Amon Carter Blvd., Fort Worth, TX 76155
Phone: (817) 963-1234
Business: Commercial airline
Chief Information Officer: Monte Ford
Financials in 2002: Revenue, $17.3 billion; net loss, $3.5 billion.
Challenge: Cut costs and boost revenue while winning customers back from low-cost carriers.