American Airlines Base CaseBy Deborah Gage | Posted 2003-07-01 Email Print
Forty years ago, the Sabre computer reservation system propelled American Airlines' business to great heights. Today, it could contribute to the company's demise.
American Airlines Base Case
Headquarters: 4333 Amon Carter Blvd., Fort Worth, TX 76155
Phone: (817) 963-1234
Business: Commercial airline
Chief Information Officer: Monte Ford
Financials in 2002: Revenue, $17.3 billion; net loss, $3.5 billion.
Challenge: Cut costs and boost revenue while winning customers back from low-cost carriers.
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