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Projects: Enterprise Planning



Russ Berrie Tells Vendors: "Let's Define a Deal"



By Kim S. Nash
2002-12-01
Article Views: 5036
Article Rating:starstarstarstarstar / 0

  Table of Contents:
  1. Russ Berrie Tells Vendors: "Let's Define a Deal"
  2. ' Russ Berrie Base Case '

The Who, When and How of choosing a vendor.

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Russ Berrie Tells Vendors: "Let's Define a Deal" - ' Russ Berrie Base Case '


( Page 2 of 2 )

Russ Berrie Base Case

Headquarters: 111 Bauer Drive, Oakland, NJ 07436

Phone: (201) 337-9000

Business: Gifts, such as stuffed animals and home items

Chief Information Officer: Michael Saunders

Financials in 2001: $294 million in sales; $40 million net profits; $49 million operating profits

Challenge: Overcome a failed enterprise resource planning project and do it right the second time

Baseline Goals:

  • Reach $1 billion in sales by 2010
  • Return operating profit margin to 20% (2000's level)
  • Maintain a debt-free balance sheet




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