Russ Berrie Base Case
By Kim S. Nash
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The Who, When and How of choosing a vendor.
Russ Berrie Base Case
Headquarters: 111 Bauer Drive, Oakland, NJ 07436
Phone: (201) 337-9000
Business: Gifts, such as stuffed animals and home items
Chief Information Officer: Michael Saunders
Financials in 2001: $294 million in sales; $40 million net profits; $49 million operating profits
Challenge: Overcome a failed enterprise resource planning project and do it right the second time
Baseline Goals:
- Reach $1 billion in sales by 2010
- Return operating profit margin to 20% (2000's level)
- Maintain a debt-free balance sheet
