Russ Berrie Base Case

By Kim S. Nash  |  Posted 2002-12-01 Print this article Print

The Who, When and How of choosing a vendor.

Russ Berrie Base Case

Headquarters: 111 Bauer Drive, Oakland, NJ 07436

Phone: (201) 337-9000

Business: Gifts, such as stuffed animals and home items

Chief Information Officer: Michael Saunders

Financials in 2001: $294 million in sales; $40 million net profits; $49 million operating profits

Challenge: Overcome a failed enterprise resource planning project and do it right the second time

Baseline Goals:

  • Reach $1 billion in sales by 2010
  • Return operating profit margin to 20% (2000's level)
  • Maintain a debt-free balance sheet

Senior Writer
Kim has covered the business of technology for 14 years, doing investigative work and writing about legal issues in the industry, including Microsoft Corp.'s antitrust trial. She has won numerous awards and has a B.S. degree in journalism from Boston University.

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