Russ Berrie Base Case

The Who, When and How of choosing a vendor.

Russ Berrie Base Case

Headquarters: 111 Bauer Drive, Oakland, NJ 07436

Phone: (201) 337-9000

Business: Gifts, such as stuffed animals and home items

Chief Information Officer: Michael Saunders

Financials in 2001: $294 million in sales; $40 million net profits; $49 million operating profits

Challenge: Overcome a failed enterprise resource planning project and do it right the second time

Baseline Goals:

• Reach $1 billion in sales by 2010
• Return operating profit margin to 20% (2000's level)
• Maintain a debt-free balance sheet