New World Pasta: Spaghetti Code - 'ZIFFPAGE TITLENew World Pasta Base ' (
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New World Pasta Base Case
Headquarters: 85 Shannon Rd., Harrisburg, PA 17112
Phone: (717) 526-2200
Business: Dry pasta, including Ronzoni, Prince and Healthy Harvest
Acting Chief Information Officer: Barry West
Financials in 2004: $292 million in sales; $8.8 million in net income.
Challenge: Correct data accuracy and software reliability problems that helped drive the company to seek bankruptcy protection in May 2004.
BASELINE GOALS:
- Emerge from Chapter 11 by Oct. 29 with a permanent chief executive and, by December, reach $304 million in sales and $60 million in gross profit for 2005.
- Reduce cost of goods sold by 4.5%, from a projected 80.3% of sales in 2005 to 75.8% in 2006.
- Keep general and administrative expenses, including technology costs, flat through 2009, at about 5.5% of sales.
Projects: Enterprise Planning 
