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ZIFFPAGE TITLENew World Pasta Base

By Kim S. Nash Print this article Print

New systems obscured key financial data, forcing managers to make decisions on half-cooked information. After filing for bankruptcy, the company is working to recover.


New World Pasta Base Case Headquarters: 85 Shannon Rd., Harrisburg, PA 17112 Phone: (717) 526-2200

Business: Dry pasta, including Ronzoni, Prince and Healthy Harvest
Acting Chief Information Officer: Barry West Financials in 2004: $292 million in sales; $8.8 million in net income. Challenge: Correct data accuracy and software reliability problems that helped drive the company to seek bankruptcy protection in May 2004. BASELINE GOALS:
  • Emerge from Chapter 11 by Oct. 29 with a permanent chief executive and, by December, reach $304 million in sales and $60 million in gross profit for 2005.
  • Reduce cost of goods sold by 4.5%, from a projected 80.3% of sales in 2005 to 75.8% in 2006.
  • Keep general and administrative expenses, including technology costs, flat through 2009, at about 5.5% of sales.

This article was originally published on 2005-08-04
Senior Writer
Kim has covered the business of technology for 14 years, doing investigative work and writing about legal issues in the industry, including Microsoft Corp.'s antitrust trial. She has won numerous awards and has a B.S. degree in journalism from Boston University.
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