ZIFFPAGE TITLENew World Pasta BaseBy Kim S. Nash Print
New systems obscured key financial data, forcing managers to make decisions on half-cooked information. After filing for bankruptcy, the company is working to recover.Case">
New World Pasta Base Case Headquarters: 85 Shannon Rd., Harrisburg, PA 17112 Phone: (717) 526-2200
- Emerge from Chapter 11 by Oct. 29 with a permanent chief executive and, by December, reach $304 million in sales and $60 million in gross profit for 2005.
- Reduce cost of goods sold by 4.5%, from a projected 80.3% of sales in 2005 to 75.8% in 2006.
- Keep general and administrative expenses, including technology costs, flat through 2009, at about 5.5% of sales.
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