Kodak Player Roster

By Baselinemag  |  Posted 2004-09-01 Print this article Print

Daniel A. Carp, the first non-engineer to lead Kodak since founder George Eastman, figures digital cameras and camera phones will create greater demand for prints, not less.

Daniel A. Carp
Chief Executive Officer
The first non-engineer to lead Big Yellow since founder George Eastman, Carp drives Kodak's increasing focus on digital businesses. A Kodak lifer, Carp believes the proliferation of digital cameras and camera phones will generate greater demands for prints, not fewer. That is a model tailor-made for Kodak's extensive retail and online processing and printing business.

Mark Cook
Director of Imaging Systems
As Kodak's point-man for the Common Picture Exchange Environment (CPXe), Cook and his group are lobbying other imaging companies for widespread support of the technical standard that governs the way digital prints are ordered and printed online and at retail stores. He views Ofoto.com, the company's online processing and printing site, as a cornerstone of Kodak's digital strategy.

Lisa Gansky
President, Ofoto.com
The leader of Kodak's online photo processing unit, Gansky believes Ofoto's simplicity makes uploading and sharing photos easy, and will drive increased printing from digital files. She points to Kodak's Perfect Touch processing system, which improves the quality of all prints ordered at Ofoto, as an example of how Kodak's experience in the traditional film business can be applied to the digital market.

Kim VanGelder
Chief Information Officer
A 20-year Kodak veteran, VanGelder assumed the company's top information-technology post in January. She's been charged with developing and managing Kodak's information systems, and defining the company's technology strategy as it moves to a business centered on digits as raw material.

George M.C. Fisher
Former Chairman and CEO
Generally regarded as the first Kodak executive to acknowledge the looming threat and opportunities presented by digital technology, Foster spent much of his six-plus years (1993-2000) atop Kodak in the middle of a corporate power struggle between old-school film proponents and the upstart digital group. In the end, he didn't please either the proponents of film, where the profits were made, or the digital folks, who were sure the company's future lay in bits. He infamously predicted the company's digital business would be profitable by 1997, only to watch it ooze red ink until early 2003.


Lisa Walker, President,
International Imaging Industry Association (I3A)
As the leader of the not-for-profit organization supporting CPXe, Walker represents the 90 member companies that comprise the I3A, including Kodak, Canon USA and Hewlett-Packard. She says CPXe will benefit manufacturers, service providers and consumers by making digital printing more convenient, but admits that CPXe support has waned.

Ramon Garrido
Director of Consumer Imaging and Printing, Hewlett-Packard
Garrido and HP were once enthusiastic about the promise of universal technical standards for digital imaging through CPXe, but HP's focus on home printing superceded any interest the company had in retail printing. He says HP is no longer active in the CPXe consortium as the company focuses on the home printing market for digital images.

Ken Brown,
Program Manager, Fuji Film Software
Brown represents Fuji Film's technical team in the development of CPXe Version 2.0, due in February. He says Fuji will more actively support the second version because it includes features for tracking consumer sales and network costs. Mike Mortensen,
Project Manager, San Juan Photo & Digital
He's building a wireless network for the privately owned photofinishing shop. If he pulls it off, the store's customers will be able to send orders from their laptops directly to the store, a scenario Kodak believes would be commonplace once CPXe standards are universally adopted.


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