Hershey's Sweet Victory - ' Hershey Foods Inc' (
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. Base Case">
Hershey Foods Inc. Base Case
Headquarters: 100 Crystal A Drive, Hershey, PA 17033
Phone: (717) 534-6799
Business: The leading chocolate maker and manufacturer of other confections.
Chief Information Officer: George Davis
Financials in 2001: $4.6 billion in revenue, $207 million in net income
Challenge: Restore confidence in distribution systems following a 1999 breakdown in Halloween orders, while extracting additional efficiencies from supply chain
Baseline goals:
Maintain sales growth of at least 3% to
4% per year, outpacing growth in the confectionary industry
Save $75 million to
$85 million by the end of 2002 through restructuring initiatives, including
closing of older distribution centers
Use supply-chain efficiencies to help increase gross
margin above the 41.5% level achieved in 2001
Projects: Enterprise Planning 
