Hershey Foods IncBy David F. Carr | Posted 2002-12-16 Email Print
The confectioner's holiday sales melted when it switched software in 1999. Now, a second try is succeeding. Here are the lessons learned.. Base Case">
Hershey Foods Inc. Base Case
Headquarters: 100 Crystal A Drive, Hershey, PA 17033
Phone: (717) 534-6799
Business: The leading chocolate maker and manufacturer of other confections.
Chief Information Officer: George Davis
Financials in 2001: $4.6 billion in revenue, $207 million in net income
Challenge: Restore confidence in distribution systems following a 1999 breakdown in Halloween orders, while extracting additional efficiencies from supply chain
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