Base Case

By Tom Steinert-Threlkeld  |  Posted 2003-05-01 Print this article Print

Endo Pharmaceuticals started out small. But it acted from the beginning as if it would be a billion-dollar company.

Endo Pharmaceuticals: Base Case

Headquarters: 100 Painters Drive, Chadds Ford, PA 19317

Phone: (610) 558-9800

Business: Makes and markets pain-management medicines.

Chief Information Officers: Mariann T. MacDonald, executive vice president of operations; Eric Bloom, vice president of information technology.

Financials: $399.0 million in revenue in 2002; $30.8 million in net income; 7.7% net income margin; 30 cents a share.

Challenge: Establish system for effectively forecasting demand, managing manufacturing, tracking transactions with wholesalers and "charge-backs" on sales to retail customers.


  • Become "multibillion-dollar" company, possibly in first decade of existence.
  • Achieve $380 million in sales in 2002; exceeded target by $19 million.
  • Reach $470 million in sales in 2003, up from $440 million target set in Dec. 2002.

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    Tom was editor-in-chief of Interactive Week, from 1995 to 2000, leading a team that created the Internet industry's first newspaper and won numerous awards for the publication. He also has been an award-winning technology journalist for the Dallas Morning News and Fort Worth Star-Telegram. He is a graduate of the Harvard Business School and the University of Missouri School of Journalism.

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