FreshDirect Base Case

By Larry Dignan  |  Posted 2004-02-17 Email Print this article Print
 
 
 
 
 
 
 

Is online grocer FreshDirect about to succeed where Webvan failed miserably?


FreshDirect Base Case Headquarters: 23-30 Borden Ave., Long Island City, NY 11101

Phone: (718) 928-1000

Chief Technology Officer: Myles Trachtenberg

Financials: Privately held with $90 million in revenue for first full fiscal year ended Sept. 30, 2003. Company says it's now profitable.

Challenge: Expand use of existing facility from 12% of capacity to 30% or more while maintaining quality. Expand delivery into new areas in New York City.

BASELINE GOALS:
  • Deliver seven days a week, up from the existing six-day schedule.
  • Boost average order size by roughly 10%, to $110.
  • Begin tracking speed and quality metrics, such as time to process order from raw material to delivery.
  • Allow managers to access metrics.


<123
 
 
 
 
Business Editor
ldignan@ziffdavisenterprise.com
Larry formerly served as the East Coast news editor and Finance Editor at CNET News.com. Prior to that, he was editor of Ziff Davis Inter@ctive Investor, which was, according to Barron's, a Top-10 financial site in the late 1990s. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism.
 
 
 
 
 
 

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters