By Kim S. Nash  |  Posted 2002-11-01 Print this article Print

Will the uniqueness of 7-Eleven's home-grown information system—which tracks Slurpee sales by the hour—isolate the company from its suppliers?

-Eleven Base Case">
7-Eleven Base Case
Headquarters: 2711 N. Haskell Ave., Dallas, TX 75204
Phone: (214) 828-7011
Business: Convenience stores
Chief Information Officer: Keith Morrow
Financials in 2001: $9.9 billion in sales; $103.8 million operating profit; $83.7 million net profit
Challenge: Improve profit margins by collaborating with suppliers to make and ship products more efficiently

Baseline Goals:

  • Decrease (from seven) the number of days that inventory is held before being sold
  • Open 250-300 new stores by the end of 2003
  • Deploy 3,500 financial kiosks in U.S. stores by December 2003; generate profits from this $200 million investment in 2004

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    Senior Writer
    Kim has covered the business of technology for 14 years, doing investigative work and writing about legal issues in the industry, including Microsoft Corp.'s antitrust trial. She has won numerous awards and has a B.S. degree in journalism from Boston University.

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