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By Kim S. Nash | Posted 2002-11-01

Will the uniqueness of 7-Eleven's home-grown information systemwhich tracks Slurpee sales by the hourisolate the company from its suppliers?
-Eleven Base Case">7-Eleven Base Case
Headquarters: 2711 N. Haskell Ave., Dallas, TX 75204Phone: (214) 828-7011
Business: Convenience stores
Chief Information Officer: Keith Morrow
Financials in 2001: $9.9 billion in sales; $103.8 million operating profit; $83.7 million net profit
Challenge: Improve profit margins by collaborating with suppliers to make and ship products more efficiently
Baseline Goals: