Mohegan Sun Base Case

By Kim S. Nash  |  Posted 2003-07-01 Email Print this article Print
 
 
 
 
 
 
 

Mohegan Sun watches habits of gamblers—even low rollers—to get them to return. Has it hit the jackpot?

Mohegan Sun Base Case

Headquarters: 1 Mohegan Sun Blvd., Uncasville, CT 06382

Phone: (860) 862-8000

Businesses: Casino and resort

Chief Information Officer: Dan Garrow

Financials in 2002: $1.04 billion in sales; $100 million in net profits.

Challenge: To determine how well and how often promotional giveaways pay off.

Baseline Goals:

  • Cut $75 million to $85 million from total debt of $1.1 billion.
  • Improve the ratio of promotional spending to revenue from last year's 6.9%.
  • Increase hotel occupancy from last year's average of 77% Per Night.
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    Senior Writer
    Kim_Nash@ziffdavisenterprise.com
    Kim has covered the business of technology for 14 years, doing investigative work and writing about legal issues in the industry, including Microsoft Corp.'s antitrust trial. She has won numerous awards and has a B.S. degree in journalism from Boston University.
     
     
     
     
     
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