Projects: Data Analysis - Baseline
Home arrow Projects: Data Analysis arrow Page 2 - Mohegan Sun: Play for Keeps













Renew Your Subscription

Projects: Data Analysis



Mohegan Sun: Play for Keeps



By Kim S. Nash

  Table of Contents:
  1. Mohegan Sun: Play for Keeps
  2. ' Mohegan Sun Base Case '

Mohegan Sun watches habits of gamblers—even low rollers—to get them to return. Has it hit the jackpot?

Rate This Article:
Add This Article To:

Mohegan Sun: Play for Keeps - ' Mohegan Sun Base Case '


( Page 2 of 2 )

Mohegan Sun Base Case

Headquarters: 1 Mohegan Sun Blvd., Uncasville, CT 06382

Phone: (860) 862-8000

Businesses: Casino and resort

Chief Information Officer: Dan Garrow

Financials in 2002: $1.04 billion in sales; $100 million in net profits.

Challenge: To determine how well and how often promotional giveaways pay off.

Baseline Goals:

  • Cut $75 million to $85 million from total debt of $1.1 billion.
  • Improve the ratio of promotional spending to revenue from last year's 6.9%.
  • Increase hotel occupancy from last year's average of 77% Per Night.



     
     
    >>> More Projects: Data Analysis Articles          >>> More By Kim S. Nash
     


  • Sponsored Links
  • Get up and running in as quickly as 30 days with BI. Learn how today.

  • FREE Securing Smartphones & Tablets for Dummies Book from Sophos
  • 5 New Technologies That Will Change Enterprise ITAdvertisement
  • Build an IT Infrastructure That Delivers the Future
     
  •  
    FEATURED SPONSORED ARTICLES

    FEATURED SPONSORED VIDEOS

     



    LATEST STORIES


     

     


    Advertisement
    rss graphic
           Baseline Newsletters