Mohegan Sun: Play for Keeps - ' Mohegan Sun Base Case '
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Mohegan Sun Base Case
Headquarters: 1 Mohegan Sun Blvd., Uncasville, CT 06382
Phone: (860) 862-8000
Businesses: Casino and resort
Chief Information Officer: Dan Garrow
Financials in 2002: $1.04 billion in sales; $100 million in net profits.
Challenge: To determine how well and how often promotional giveaways pay off.
Baseline Goals:
Cut $75 million to $85 million from total debt of $1.1 billion.
Improve the ratio of promotional spending to revenue from last year's 6.9%.
Increase hotel occupancy from last year's average of 77% Per Night.
Projects: Data Analysis 
