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  Projects: Data Analysis


Mohegan Sun: Play for Keeps
By Kim S. Nash

  Table of Contents:
  1. Mohegan Sun: Play for Keeps
  2. ' Mohegan Sun Base Case '


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Mohegan Sun: Play for Keeps - ' Mohegan Sun Base Case '
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Mohegan Sun Base Case

Headquarters: 1 Mohegan Sun Blvd., Uncasville, CT 06382

Phone: (860) 862-8000

Resource Library:

Businesses: Casino and resort

Chief Information Officer: Dan Garrow

Financials in 2002: $1.04 billion in sales; $100 million in net profits.

Challenge: To determine how well and how often promotional giveaways pay off.

Baseline Goals:

  • Cut $75 million to $85 million from total debt of $1.1 billion.
  • Improve the ratio of promotional spending to revenue from last year's 6.9%.
  • Increase hotel occupancy from last year's average of 77% Per Night.



     
     
    >>> More Projects: Data Analysis Articles          >>> More By Kim S. Nash
     


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