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Projects: Data Analysis

Mohegan Sun: Play for Keeps

By Kim S. Nash
2003-07-01

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Mohegan Sun: Play for Keeps - ' Mohegan Sun Base Case '
( Page 2 of 2 )

Mohegan Sun Base Case

Headquarters: 1 Mohegan Sun Blvd., Uncasville, CT 06382

Phone: (860) 862-8000

Businesses: Casino and resort

Chief Information Officer: Dan Garrow

Financials in 2002: $1.04 billion in sales; $100 million in net profits.

Challenge: To determine how well and how often promotional giveaways pay off.

Baseline Goals:

Cut $75 million to $85 million from total debt of $1.1 billion.

Improve the ratio of promotional spending to revenue from last year's 6.9%.

Increase hotel occupancy from last year's average of 77% Per Night.

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