Mohegan Sun Base CaseBy Kim S. Nash Print
Mohegan Sun watches habits of gamblers—even low rollers—to get them to return. Has it hit the jackpot?
Mohegan Sun Base Case
Headquarters: 1 Mohegan Sun Blvd., Uncasville, CT 06382
Phone: (860) 862-8000
Businesses: Casino and resort
Chief Information Officer: Dan Garrow
Financials in 2002: $1.04 billion in sales; $100 million in net profits.
Challenge: To determine how well and how often promotional giveaways pay off.
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