Mohegan Sun Base CaseBy Kim S. Nash | Posted 2003-07-01 Email Print
Mohegan Sun watches habits of gamblerseven low rollersto get them to return. Has it hit the jackpot?
Mohegan Sun Base Case
Headquarters: 1 Mohegan Sun Blvd., Uncasville, CT 06382
Phone: (860) 862-8000
Businesses: Casino and resort
Chief Information Officer: Dan Garrow
Financials in 2002: $1.04 billion in sales; $100 million in net profits.
Challenge: To determine how well and how often promotional giveaways pay off.