Mastercard Base CaseBy Tom Steinert-Threlkeld | Posted 2002-06-17 Print
Mastercard thinks it can catch up to Visa. Its latest weapon: analytical tools it develops for credit card issuers.
Mastercard Base Case
Headquarters: 2000 Purchase Street, Purchase, NY 10577
Phone: (914) 249-2000
Business: Association of banks that issue charge cards, marketer of credit and debit card brands, provider of transaction network
Chief Information Officer: Jerry McElhatton, senior executive vice president, global technology and operations
Financials: $1.5 billion in revenue, $118.1 million in net income; 7.5% net profit margin, all 2000. $986 billion in transaction volume, 2001
Challenge: Find ways to turn managers of credit card portfolios at small, medium and large banks into "preferred partners,'' pushing MasterCard brand products instead of Visa brand
- Improve market share, from 31.6% of credit card business
- Store 36 months of transaction data from all members, on a rolling basis
- Increase daily volume, beyond 30 million transactions a day
- Beat current annual growth rate of 17.6% in dollar volume of transactions handled
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