dcsimg
 
 

Mastercard Base Case

By Tom Steinert-Threlkeld  |  Posted 2002-06-17 Email Print this article Print
 
 
 
 
 
 

Mastercard thinks it can catch up to Visa. Its latest weapon: analytical tools it develops for credit card issuers.

Mastercard Base Case

Headquarters: 2000 Purchase Street, Purchase, NY 10577

Phone: (914) 249-2000

Business: Association of banks that issue charge cards, marketer of credit and debit card brands, provider of transaction network

Chief Information Officer: Jerry McElhatton, senior executive vice president, global technology and operations

Financials: $1.5 billion in revenue, $118.1 million in net income; 7.5% net profit margin, all 2000. $986 billion in transaction volume, 2001

Challenge: Find ways to turn managers of credit card portfolios at small, medium and large banks into "preferred partners,'' pushing MasterCard brand products instead of Visa brand

BASELINE GOALS:

  • Improve market share, from 31.6% of credit card business
  • Store 36 months of transaction data from all members, on a rolling basis
  • Increase daily volume, beyond 30 million transactions a day
  • Beat current annual growth rate of 17.6% in dollar volume of transactions handled


<12345
 
 
 
 
Editor-in-Chief
tst@ziffdavisenterprise.com
Tom was editor-in-chief of Interactive Week, from 1995 to 2000, leading a team that created the Internet industry's first newspaper and won numerous awards for the publication. He also has been an award-winning technology journalist for the Dallas Morning News and Fort Worth Star-Telegram. He is a graduate of the Harvard Business School and the University of Missouri School of Journalism.
 
 
 
 
 
 
 
 
 
 
 

Submit a Comment

Loading Comments...
eWeek eWeek

Have the latest technology news and resources emailed to you everyday.

By submitting your information, you agree that baselinemag.com may send you Baselinemag offers via email, phone and text message, as well as email offers about other products and services that Baselinemag believes may be of interest to you. Baselinemag will process your information in accordance with the Quinstreet Privacy Policy.

Click for a full list of Newsletterssubmit