Major League Baseball Struggles to Reach Fans Online - 'ZIFFPAGE TITLESnapshot'
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: Who is MLB Advanced Media">
MLB Advanced Media Base Case
Headquarters: 75 Ninth Ave., 5th Floor, New York, NY 10011
Telephone: (212) 485-3444
Business: New media division of Major League Baseball operates the league and team Web sites, online audio and video broadcasts of baseball games, and other e-commerce ventures.
Chief Technology Officer: Joe Choti
Financials in 2004: Reported sales of more than $130 million. Company declined to disclose whether it posted a profit or loss.
Challenge: Determine physical location of subscribers and would-be subscribers logging on to MLB Web sites for streaming media.
Baseline Goals:
- Identify physical location of 99% of computers logging on to receive MLB.TV games over the Internet, up from 93% in 2003.
- Increase revenue to more than$175 million in 2005, from $130 million in 2004.
- Trim number of customers denied access to content to less than 50 a week, from 450 a week.
- Install digital video equipment at all 30 Major League Baseball stadiums by the end of the 2005 season, up from 20.
Projects: Data Analysis 
