Bayer: The Drug Development Clock is Ticking - ' Bayer AG Base Case ' (
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Bayer AG Base Case
Headquarters: Leverkusen, Germany
Business: Bayer AG is one of the world's biggest pharmaceutical makers, best known for its eponymous aspirin, its Cipro antibiotic, Alka-Seltzer remedy and One-A-Day vitamins. Besides drugs, its operations include consumer-care products and chemicals.
Chief Technology Officer: Achim Noack
Drug sales in 2001: $4.2 billion
Challenge faced: Using information technology to increase the number of drug possibilities for Bayer
Baseline Goals:
Increase the percentage of drugs that make it out of clinical trials and get onto the market to 14% from 11% currently
Put at least two new drugs on the market annually
Bring 20 candidates to clinical trial in 2002
Projects: Data Analysis 
