Bayer AG Base CaseBy Baselinemag | Posted 2002-04-15 Email Print
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For Bayer, computing technology could shave years off the time it takes to bring drugs to market. But what's the payoff for the drug industry?
Bayer AG Base Case
Headquarters: Leverkusen, Germany
Business: Bayer AG is one of the world's biggest pharmaceutical makers, best known for its eponymous aspirin, its Cipro antibiotic, Alka-Seltzer remedy and One-A-Day vitamins. Besides drugs, its operations include consumer-care products and chemicals.
Chief Technology Officer: Achim Noack
Drug sales in 2001: $4.2 billion
Challenge faced: Using information technology to increase the number of drug possibilities for Bayer