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Bayer AG Base Case

By Baselinemag  |  Posted 2002-04-15 Print this article Print
 
 
 
 
 

For Bayer, computing technology could shave years off the time it takes to bring drugs to market. But what's the payoff for the drug industry?

Bayer AG Base Case

Headquarters: Leverkusen, Germany

Business: Bayer AG is one of the world's biggest pharmaceutical makers, best known for its eponymous aspirin, its Cipro antibiotic, Alka-Seltzer remedy and One-A-Day vitamins. Besides drugs, its operations include consumer-care products and chemicals.

Chief Technology Officer: Achim Noack

Drug sales in 2001: $4.2 billion

Challenge faced: Using information technology to increase the number of drug possibilities for Bayer

Baseline Goals:

  • Increase the percentage of drugs that make it out of clinical trials and get onto the market to 14% from 11% currently
  • Put at least two new drugs on the market annually
  • Bring 20 candidates to clinical trial in 2002


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