Bayer AG Base CaseBy Baselinemag | Posted 2002-04-15 Email Print
For Bayer, computing technology could shave years off the time it takes to bring drugs to market. But what's the payoff for the drug industry?
Bayer AG Base Case
Headquarters: Leverkusen, Germany
Business: Bayer AG is one of the world's biggest pharmaceutical makers, best known for its eponymous aspirin, its Cipro antibiotic, Alka-Seltzer remedy and One-A-Day vitamins. Besides drugs, its operations include consumer-care products and chemicals.
Chief Technology Officer: Achim Noack
Drug sales in 2001: $4.2 billion
Challenge faced: Using information technology to increase the number of drug possibilities for Bayer