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Base Technologies 6

By Baselinemag  |  Posted 2005-08-04 Email Print this article Print
 
 
 
 
 
 

A world-class system for gathering information on customers and competitors.

Mattel uses a wide range of business intelligence tools and services to understand and guide the Barbie franchise.

APPLICATION PRODUCT SUPPLIER
Financial management Oracle Financials Oracle
Financial planning Essbase Hyperion
Human resources PeopleSoft Human Capital Management PeopleSoft
Supply chain and demand management Manugistics Supply Chain and Demand Management Manugistics
Procurement Ariba Procurement Ariba
Transportation management Kewill.Ship Enterprise Kewill Systems
Business intelligence Impromptu and PowerPlay, SPSS 13, SAS Assist and SAS Insight Cognos, SPSS, SAS Institute
Market intelligence Retail Measurement, AdRelevance, HomeScan ACNielsen
Consumer spending research Custom Analytics Consumer Tracker, Research Scarborough
Store sales data InfoScan Information Resources
Product strategy research SpectraCom Research SpectraCom
Corporate strategic planning Learning Map Root Learning
Databases DB2, Oracle 9i, SQL Server IBM, Oracle, Microsoft

Source: Baseline Research



 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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