Why Osram Stuck with SAP - ' Osram Base Case '
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Osram Base Case
Organization: Osram Sylvania
Headquarters: Danvers, Mass.
Phone: (978) 777-1900
Business: Osram Sylvania is one of the three largest manufacturers of lamps and lighting fixtures in North America
Size: Osram Sylvania has seven manufacturing plants throughout North America, producing annual sales of close to $2 billion
CIO: Mehrdad Laghaeian, vice president of information technologies
Challenges: Install SAP's customer relationship management software for its general lighting business. Build an online catalog and ordering system for distributors and retailers. Improve use of enterprise planning software
Baseline Goals:
Increase share of market, from 25% of North American lighting product business
Sell higher margin products, improving gross margin from 33 cents on the dollar
Achieve 10% return on investment in e-business software
Improve accuracy of invoices by 50%
Projects: Customer Service 
