Osram Base Case

By Larry Barrett  |  Posted 2002-03-18 Print this article Print

What's the use of standardizing on one vendor? Just ask Osram Sylvania, which took a chance on SAP's untried customer relationship management software.

Osram Base Case

Organization: Osram Sylvania

Headquarters: Danvers, Mass.

Phone: (978) 777-1900

Business: Osram Sylvania is one of the three largest manufacturers of lamps and lighting fixtures in North America

Size: Osram Sylvania has seven manufacturing plants throughout North America, producing annual sales of close to $2 billion

CIO: Mehrdad Laghaeian, vice president of information technologies

Challenges: Install SAP's customer relationship management software for its general lighting business. Build an online catalog and ordering system for distributors and retailers. Improve use of enterprise planning software

Baseline Goals:

  • Increase share of market, from 25% of North American lighting product business
  • Sell higher margin products, improving gross margin from 33 cents on the dollar
  • Achieve 10% return on investment in e-business software
  • Improve accuracy of invoices by 50%

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    Senior Writer
    Larry, of San Carlos, Calif., was a senior writer and editor at CNet, writing analysis, breaking news and opinion stories. He was technology reporter at the San Jose Business Journal from 1996-1997. He graduated with a B.A. from San Jose State University where he was also executive editor of the daily student newspaper.

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