Tax Race: H&R Block Vs. Intuit - ' Intuit Base Case '
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Intuit Base Case
Headquarters: 2535 Garcia Ave., Mountain View, Calif.
Business: A leading provider of financial software and Web-based accounting services to consumers and businesses. Its Web site offers software for tax preparation, personal finance, small-business management and payroll processing, and home loans
Chief Technology Officer: Bill Ihrie
Fiscal 2001 sales: $1.3 billion
Challenge faced: To make the transition from being a company that primarily provides desktop software to one that also offers services, such as payroll management, online tax preparation, and loans
Baseline goals:
Deliver a minimum of 20% pro forma operating income growth over the next three fiscal years
Lower costs of customer service and technical support to less than 12% of revenue
Projects: Customer Service 
