Tax Race: H&R Block Vs. Intuit - ' H' (
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&R Block Base Case">
H&R Block Base Case
Headquarters: 4400 Main Street, Kansas City, Mo.
Business: Block is one of the largest tax- consulting and financial-services companies. Best known for its ubiquitous tax-preparation offices, it has branched out to provide products for the do-it-yourself crowd, including TaxCut software and online tax preparation services
Chief Information Officer: Jeff Brandmaier
Fiscal 2001 sales: $3 billion
Challenge faced: To keep the company's brand relevant by expanding from its traditional offerings into other financial-service areas and by letting customers do business with Block in whatever way they like
Baseline goals:
Revenue growth of 10% to 15% over the next several years
Raise earnings-per-share growth from 13% to 18%
Achieve return on equity in excess of 20%
Projects: Customer Service 
