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By Baselinemag | Posted 2002-05-01Tax season's finale brings a thundershower of cashand it's Block that cleans up. But Intuit is grabbing the future.
&R Block Base Case">H&R Block Base Case
Headquarters: 4400 Main Street, Kansas City, Mo.
Business: Block is one of the largest tax- consulting and financial-services companies. Best known for its ubiquitous tax-preparation offices, it has branched out to provide products for the do-it-yourself crowd, including TaxCut software and online tax preparation services
Chief Information Officer: Jeff Brandmaier
Fiscal 2001 sales: $3 billion
Challenge faced: To keep the company's brand relevant by expanding from its traditional offerings into other financial-service areas and by letting customers do business with Block in whatever way they like
Baseline goals:
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