HBy Baselinemag | Posted 2002-05-01 Email Print
Tax season's finale brings a thundershower of cashand it's Block that cleans up. But Intuit is grabbing the future.&R Block Base Case">
H&R Block Base Case
Headquarters: 4400 Main Street, Kansas City, Mo.
Business: Block is one of the largest tax- consulting and financial-services companies. Best known for its ubiquitous tax-preparation offices, it has branched out to provide products for the do-it-yourself crowd, including TaxCut software and online tax preparation services
Chief Information Officer: Jeff Brandmaier
Fiscal 2001 sales: $3 billion
Challenge faced: To keep the company's brand relevant by expanding from its traditional offerings into other financial-service areas and by letting customers do business with Block in whatever way they like