By Kim S. Nash  |  Posted 2002-07-10 Print this article Print

The chemical supplier designed its Web site to stand on its own. When online sales took off, the site no longer clicked.

-Aldrich Base Case">

Sigma-Aldrich Base Case

Headquarters: 3050 Spruce St., St. Louis, MO 63103

Phone: (314) 771-5765

Business: Makes and sells specialty chemicals to pharmaceutical and biotechnology companies, and university researchers

Top Technology Executive: Larry Blazevich, vice president of information systems

Financials in 2001: $1.2 billion in sales, $219 million operating income, $141 million net income

Challenge: To harmonize e-commerce Web site and back-end SAP order-processing and distribution systems

Baseline Goals:

  • Grow sales 10% internally, plus another 2% from acquisitions
  • Grow profits at the same rates
  • Achieve 20% return on equity by 2004, from 14.4% in 2001

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    Senior Writer
    Kim has covered the business of technology for 14 years, doing investigative work and writing about legal issues in the industry, including Microsoft Corp.'s antitrust trial. She has won numerous awards and has a B.S. degree in journalism from Boston University.

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