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Sears: The Return On Returns
By Kim S. Nash
2003-01-17
Article Views: 1333
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Sears: The Return On Returns - ' Sears Base Case ' (
Page 5 of 5 )
Headquarters: 3333 Beverly Road, Hoffman Estates, IL 60179
Phone: (847) 286-2500
Businesses: Department stores (about 86% of revenue), financial services
Chief Information Officer: Garry Kelly
Financials in 2001: $41.1 billion in sales; $735 million net profit
Challenge: Revitalize its 867 full-line department stores by
discontinuing poor-selling products, improving customer
"experience" and cutting costs
BASELINE GOALS BY 2004:
Increase annual profit by $1 billion
Increase earnings-per-share by 50%, to at least $3.36
Eliminate 5,950 jobs, out of work force of 310,000
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