Prada: The Science Of Desire - ' Base Technologies '
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Base Technologies
Prada deployed everything from radio-wave readers to video monitors with an aura so it could tap into shoppers' wants and fulfill their desires.
PRADA (Corporate)
Data repository: Oracle 9i, Oracle
Applications server: Oracle 9i applications server, Oracle
Business analytics: Business intelligence systems, Business Objects
Logistics software: Stealth, Computer Sciences Corp.
Sales/distribution management:(*) mySAP consumer products, SAP
Applications integration software: LegaSuite, Seagull
Inventory management: IMS, in-house
Point-of-sale system:(**) Retail Pro, Retail Technologies
Hardware/operating systems: IBM server running AIX; Compaq and IBM workstations running Windows 2000 and Windows NT
EPICENTER STORE (New York)
Customer information system: Custom, IconNicholson
Content management system: Custom, IconNicholson
Radio Frequency Identification equipment: RFID Tag-it, Texas Instruments
Handheld sales terminals: Staff Device, IDEO
Video software: MediaPlayer, Microsoft
Video processors: Custom, ScharffWeisberg
Network software: pcAnywhere, Symantec
Web site:(***) virtual closet, IconNicholson
Inventory system: IMS, in-house
Point-of-sale system: IMS, in-house
Workstations: Compaq
* Used by Prada Services
** not in all stores
*** not yet active
Sources: Vendors, vendor-published reports, Baseline
Projects: Customer Service 
