Base Technologies

Prada deployed everything from radio-wave readers to video monitors with an aura so it could tap into shoppers' wants and fulfill their desires.

PRADA (Corporate)

Data repository: Oracle 9i, Oracle

Applications server: Oracle 9i applications server, Oracle

Business analytics: Business intelligence systems, Business Objects

Logistics software: Stealth, Computer Sciences Corp.

Sales/distribution management:(*) mySAP consumer products, SAP

Applications integration software: LegaSuite, Seagull

Inventory management: IMS, in-house

Point-of-sale system:(**) Retail Pro, Retail Technologies

Hardware/operating systems: IBM server running AIX; Compaq and IBM workstations running Windows 2000 and Windows NT

EPICENTER STORE (New York)

Customer information system: Custom, IconNicholson

Content management system: Custom, IconNicholson

Radio Frequency Identification equipment: RFID Tag-it, Texas Instruments

Handheld sales terminals: Staff Device, IDEO

Video software: MediaPlayer, Microsoft

Video processors: Custom, ScharffWeisberg

Network software: pcAnywhere, Symantec

Web site:(***) virtual closet, IconNicholson

Inventory system: IMS, in-house

Point-of-sale system: IMS, in-house

Workstations: Compaq

* Used by Prada Services
** not in all stores
*** not yet active
Sources: Vendors, vendor-published reports, Baseline