Base TechnologiesBy John McCormick | Posted 2002-12-16 Print
Prada wants to reinvent retailing. So its first Epicenter store features everything from antennas and chips embedded in clothing tags, to video displays hanging from the racks, to clear doors on fitting rooms that are supposed to fog up when you walk in.
Prada deployed everything from radio-wave readers to video monitors with an aura so it could tap into shoppers' wants and fulfill their desires.
Data repository: Oracle 9i, Oracle
Applications server: Oracle 9i applications server, Oracle
Business analytics: Business intelligence systems, Business Objects
Logistics software: Stealth, Computer Sciences Corp.
Sales/distribution management:(*) mySAP consumer products, SAP
Applications integration software: LegaSuite, Seagull
Inventory management: IMS, in-house
Point-of-sale system:(**) Retail Pro, Retail Technologies
Hardware/operating systems: IBM server running AIX; Compaq and IBM workstations running Windows 2000 and Windows NT
EPICENTER STORE (New York)
Customer information system: Custom, IconNicholson
Content management system: Custom, IconNicholson
Radio Frequency Identification equipment: RFID Tag-it, Texas Instruments
Handheld sales terminals: Staff Device, IDEO
Video software: MediaPlayer, Microsoft
Video processors: Custom, ScharffWeisberg
Network software: pcAnywhere, Symantec
Web site:(***) virtual closet, IconNicholson
Inventory system: IMS, in-house
Point-of-sale system: IMS, in-house
* Used by Prada Services
** not in all stores
*** not yet active
Sources: Vendors, vendor-published reports, Baseline
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