Megachurch Player Roster

By Baselinemag  |  Posted 2005-12-06 Print this article Print

Creflo Dollar is the most visible presence in what has become a technology-driven organization.

Creflo Dollar
Founding Pastor, President and CEO, World Changers Ministries
Dollar, 43, a football player at State University of West Georgia, was hoping to turn pro until injuries sidelined him. At West Georgia he also started Bible study groups and, with his college sweetheart and future wife, Taffi, he created World Changers Ministries in 1986. Though Dollar doesn't regularly use a computer, he does want the church to expand its database marketing capabilities. As he recently told a group of ministers, "In an outreach ministry, you are in the names business."


Taffi Dollar
Pastor, World Changers Church
President and CEO,
Arrow Records
Taffi, who often preaches on women's and family issues, also runs Arrow Records. The 7-year-old, for-profit company recently released The Crunk Fest, a CD of Christian hip-hop music led by singer Canton "CJ" Jones.

Ricardo Goodison
Chief Information-Technology Officer, World Changers Ministries
Goodison worked in information technology at companies such as United Air Lines, where he did application integration and network management. For World Changers, he created a networked campus, deployed an online system to stream live church services, and built a call center whose personnel can take donations, pray with callers and process product orders.

Michael Orion Carter
Executive Administrator, World Changers Ministries
Basically a chief operating officer with chief financial officer duties, he also oversees a fulfillment center that sells 24,000 books, tapes, CDs and other items monthly over the phone or the Web.

Karen Hosey
Director of Marketing, World Changers Ministries
Hosey helps set strategic plans, such as membership growth goals, and plan events, such as 14,000-attendee conferences. Before World Changers, she spent 15 years in sales and marketing at media company Thomson.

Janette Smith
Executive Producer, Creflo Dollar Ministries
She directs the Dollars' TV broadcasts, including the weekly Changing Your World show on Trinity Broadcast Network, Fox and other networks. The biggest chunk of World Changers' $80 million revenue—some $30 million—goes to TV.


Sal Cincotta
Assistant Chief Executive
Joyce Meyer Ministries
Cincotta, a former information-technology staffer at Procter & Gamble, occasionally meets with World Changers technology leader Goodison to compare notes on software projects, customer service and technology infrastructure.

Ken Copeland
Founder, Kenneth Copeland Ministries
Copeland is a mentor to Creflo Dollar and preaches
a similar "prosperity" message. Copeland links to writings and other material at Dollar's Web sites, and his tech staff meets with World Changers and Joyce Meyer Ministries to swap ideas for using databases to analyze congregant behavior.

Marc Fowler
Abra Implementation Manager
Practical Software Solutions
Fowler, a consultant, helped deploy the Abra human-resources package, which World Changers bought from Sage Software. His company was one of eight the church evaluated. "They know what they want and have a highly skilled staff there," he says.


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