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Projects: Customer Service



Fishing for Assets



By Larry Barrett

  Table of Contents:
  1. Fishing for Assets
  2. ' The Dramatic About'
  3. ' Merrill Lynch Base Case'

Merrill Lynch is investing up to $1 billion so it can reel in wealthier investors. Has it gone overboard?

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Fishing for Assets - ' Merrill Lynch Base Case'


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Merrill Lynch Base Case


Headquarters: 4 World Financial Center, New York, NY 10080

Phone: (212) 449-1000

Business: Financial services for private, institutional and government clients including mutual fund, insurance, annuity, trust and clearing services as well as traditional investment banking and brokerage services.

Chief Technology Officer, Private Client Group: Byron Vielehr

Financials in 2002: Net income of $2.5 billion on net sales of $18.6 billion.

Challenge: Replace aging wealth-management workstations used by more than 25,000 financial advisers worldwide.

BASELINE GOALS:

  • Grow total assets under management from $462 billion (2002) past the $529 billion* average of past five years.

  • Grow company net income to $3.9 billion by 2004 from $2.5 billion in fiscal 2002.

  • Reduce information systems spending from $950 million in 2002 to $800 million in 2003.

    *Baseline estimate



     
     
    >>> More Projects: Customer Service Articles          >>> More By Larry Barrett
     


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