Corning Focuses on Customer Data - ' Corning Inc'
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. Base Case">
Corning Inc. Base Case
Headquarters: 1 Riverfront Plaza, Corning, NY 14831
Phone: (607) 974-9000
Business: Fiber optic and specialty glass products
Chief Information Officer: Dick Fishburn
Financials in 2001: $6.3 billion in sales; $5.5 billion net loss; $275 million operating loss
Challenge: Return to profitability next year by, in part, restructuring to depend less on sales of fiber optic gear, which was 70% of sales last year
Baseline Goals:
Cut expenses companywide by at least $265 million next year
Generate 70% of specialty product sales from new, as-yet unknown products by 2006
Double sales of specialty products to $600 million by 2006, from $300 million last year
Projects: Customer Service 
