Case 007: Office Depot - Making Liquid Code - ' Office Depot Base Case ' (
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Office Depot Base Case
Headquarters: Delray Beach, Fla.
Business: Retail sales of office supplies
Chief Information Officer: William Seltzer (retiring this month)
Financials Jan.-Sept. 2001: $8.4 billion in revenue, $161 million net income, 5.8% net profit margin
Challenge: Retain more customers by improving digital shopping experience
Baseline Goals:
Reach $1.5 billion in Web sales this year
Beat other office supply retailers in percentage of sales done via Web
Projects: Customer Service 
