Avon Base Case

By Baselinemag  |  Posted 2001-10-29 Print this article Print

The stats

Company: Avon Products Inc
Headquarters: 1345 Avenue of the Americas, New York
Phone Number: (212) 282-5000
Business: Sales of cosmetics, beauty products and fragrances through independent representatives Chief Information Officer: Harriet Edelman
Financials in 2000: $5.7 billion in revenue, $478.4 million in net income, net profit margin 8.4% Challenges: Transform manual, paper-based processes into electronic processes; seek new growth through sales over Web and in retail stores; improve forecasting accuracy; and streamline business operations, all at same time
Baseline Goals:
  • Improve operating margin by 1/2 percentage point a year
  • Reduce inventory on hand by eight days' worth a year
  • Get half of all orders to be placed online
  • Improve forecasting by 30%


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