Social media are a must for business, but getting projects right takes some work. Camden Consulting's Kris Girrell offers these tips (adapted from her recent article, Web 2.0: Leading the Brave New World.
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Web 2.0 Projects Done Right
Get social -Get a smartphone, accounts on Facebook, Twitter, etc. -Web 2.0 (and 3.0) tools have a short learning curve, but don’t think that shifting culture happens overnight.