The Player Roster 2By Baselinemag | Posted 2003-09-09 Print
Joe Trippi didn't have a grand plan for using communications by computer to kick-start support for Dean. It just worked out that way.
Running the Campaign
A veteran Democratic operative, he also spent time working with a company that customizes the Linux operating system. Trippi brought some of the open-source spirit to the campaign. His strategy of giving away power to volunteers over the Internet was based on both that philosophy and the necessity of getting the Dean campaign off the ground with limited resources.
The former Vermont governor went quickly from wondering what a blog is to wondering why the campaign didn't have one. While Dean is not much of a blogger himselftop staffers chronicle the candidate's activities on the Dean Web journalhe has set records for online fundraising and is leading the pack of Democratic hopefuls.
Director of Internet
Organizing and Outreach
A lawyer in black high-top sneakers, Teachout went from defending death- penalty cases to commissioning open-source development projects.
The former indie-rock drummer and environmental activist traveled uninvited from Utah to Dean headquarters in Vermont and became the head writer of Dean's groundbreaking blog.
Mele joined the campaign in March, after attending a Dean Meetup. The campaign novice maintains a homepage and blog that redefine candidate sites away from static position papers toward hubs of communities.
De facto Chief Information Officer
The former chief executive at library-services firm RoweCom and a Harvard-faculty clinical psychologist, Rowe joined the campaign in May at a salary of $1.
Rospars was teaching English in Sweden when he found the Dean campaign on the Web. Now the 22-year-old is a major contributor to the Dean blog,
Less than a year out of college, Silberman is responsible for one of the organizational instruments most critical to Dean's success: Meetup, the social- networking tool.
David Weinberger, Ph.D.
A co-author of "The Cluetrain Manifesto" and author of "Small Pieces Loosely Joined," two seminal books on understanding the role of the Internet in connecting individuals, Weinberger helped inject the markets-are-conversations meme into the campaign.
While studying computer science at the University of Illinois, Rosen developed the original model for DeanSpace, a simple tool that allows supporters on the Web to cross-link their sites.
Running With the Campaign
A Dean supporter from Sitka, Alaska, Kreiss-Tomkins has signed up almost 500 supporters for the campaign using the DeanLink networking application.
Scott Heiferman, Peter Kamali and Matt Meeker
The social-software company started by these young entrepreneurs brought supporters to the campaign even before the campaign adopted it. It's now used by almost every White House hopeful.
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