ZIFFPAGE TITLEPublic SectorBy Briana Hallstrom Print
Returns on investment for the Baseline ROI Leadership Awards handily topped 1,000%, courtesy of the Internet.
Company University of Houston
Annual Return 2,354.3%
Project: With annual budget cuts running at 5% to 10%, the University of Houston faced increased pressure to recruit and retain students. The university implemented an automated customer service system to answer students' questions about items such as admissions, financial aid and campus security quickly and accurately via the Web. With RightNow as its core technology, the university can deliver more answers in less time, and save money by cutting phone-call volume.
Benefits: Students use the university's Web site to get answers, cutting phone workloads and the labor costs associated with staffing call centers.
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