By Mel Duvall  |  Posted 2005-01-13 Email Print this article Print

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Technology and business executives who fail to manage the psychology of their projects do so at their own peril. Elisabeth Nash knew she'd have to coax good people onto a project to overhaul the processes and systems at the mortuary giant. Yet, they might

Baseline Goals:

  • Increase sales of packaged funerals from 14% of Service Corp.'s North American transactions in 2002, to more than 16% in 2004.
  • Increase gross margin on funeral transactions to more than 20% in 2004, up from 18.9% in 2003.
  • Increase gross margin on cemetery business to as much as 17% in 2004, compared to 13.5% in 2003.
  • Decrease the ratio of net debt to cash from 6 to 1 in 2003, to as low as 5 to 1 in 2004.

Contributing Editor
Mel Duvall is a veteran business and technology journalist, having written for a variety of daily newspapers and magazines for 17 years. Most recently he was the Business Commerce Editor for Interactive Week, and previously served as a senior business writer for The Financial Post.



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