By Mel Duvall  |  Posted 2005-01-13 Print this article Print

Technology and business executives who fail to manage the psychology of their projects do so at their own peril. Elisabeth Nash knew she'd have to coax good people onto a project to overhaul the processes and systems at the mortuary giant. Yet, they might

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Headquarters: 1929 Allen Pkwy., Houston, TX 77019

Phone: (713) 522-5141

Business: Funeral services

Project Leaders: Elisabeth Nash, vice president, continuous process improvement; John Del Mixon, managing director, information technology

Financials in 2003: $2.3 billion in revenue; $85 million in profits.

Challenge: To improve profitability as North American mortality rates drop and tastes shift toward less-profitable cremation rather than more-profitable burial.

Contributing Editor
Mel Duvall is a veteran business and technology journalist, having written for a variety of daily newspapers and magazines for 17 years. Most recently he was the Business Commerce Editor for Interactive Week, and previously served as a senior business writer for The Financial Post.


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