ZIFFPAGE TITLEService CorpBy Mel Duvall | Posted 2005-01-13 Print
Technology and business executives who fail to manage the psychology of their projects do so at their own peril. Elisabeth Nash knew she'd have to coax good people onto a project to overhaul the processes and systems at the mortuary giant. Yet, they might. Base Case">
Service Corp. Base Case
Headquarters: 1929 Allen Pkwy., Houston, TX 77019
Phone: (713) 522-5141
Business: Funeral services
Project Leaders: Elisabeth Nash, vice president, continuous process improvement; John Del Mixon, managing director, information technology
Financials in 2003: $2.3 billion in revenue; $85 million in profits.
Challenge: To improve profitability as North American mortality rates drop and tastes shift toward less-profitable cremation rather than more-profitable burial.
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