By Mel Duvall  |  Posted 2005-01-13 Email Print this article Print

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Technology and business executives who fail to manage the psychology of their projects do so at their own peril. Elisabeth Nash knew she'd have to coax good people onto a project to overhaul the processes and systems at the mortuary giant. Yet, they might

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Service Corp. Base Case

Headquarters: 1929 Allen Pkwy., Houston, TX 77019

Phone: (713) 522-5141

Business: Funeral services

Project Leaders: Elisabeth Nash, vice president, continuous process improvement; John Del Mixon, managing director, information technology

Financials in 2003: $2.3 billion in revenue; $85 million in profits.

Challenge: To improve profitability as North American mortality rates drop and tastes shift toward less-profitable cremation rather than more-profitable burial.

Contributing Editor
Mel Duvall is a veteran business and technology journalist, having written for a variety of daily newspapers and magazines for 17 years. Most recently he was the Business Commerce Editor for Interactive Week, and previously served as a senior business writer for The Financial Post.



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