ZIFFPAGE TITLEService CorpBy Mel Duvall | Posted 2005-01-13 Email Print
Technology and business executives who fail to manage the psychology of their projects do so at their own peril. Elisabeth Nash knew she'd have to coax good people onto a project to overhaul the processes and systems at the mortuary giant. Yet, they might. Base Case">
Service Corp. Base Case
Headquarters: 1929 Allen Pkwy., Houston, TX 77019
Phone: (713) 522-5141
Business: Funeral services
Project Leaders: Elisabeth Nash, vice president, continuous process improvement; John Del Mixon, managing director, information technology
Financials in 2003: $2.3 billion in revenue; $85 million in profits.
Challenge: To improve profitability as North American mortality rates drop and tastes shift toward less-profitable cremation rather than more-profitable burial.