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Productivity
By Baselinemag
2004-06-08
Article Views: 462
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The advertising agency's direct marketing unit, iLeo, was looking to boost its profit per employee with better finance tracking and project management.Company: Leo Burnett USA
Annual Return: 1,514%
Project: The advertising agency's direct marketing unit, iLeo, was looking to boost its profit per employee with better finance tracking and project management. The company decided to use Project Arena, a hosted project portfolio management tool, to control finances and manage projects.
Benefits: Managers now can supervise projects more efficiently, track time and expenses closely, and better allocate resources. Revenue per employee is up 10%, and profit per employee has soared 300%.
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