Procter & Gamble Base Case

By Baselinemag  |  Posted 2002-08-09 Print this article Print

Headquarters: 1 Procter & Gamble Plaza, Cincinnati, OH 45202

Phone: (513) 983-1100

Business: Consumer packaged goods

Chief Information Officer: Steve David

Financials in 2001: $39.2 billion sales, $4.7 billion operating income, $2.9 billion net income

Challenge faced: To save money on real estate and make employees more productive

Baseline Goals:

  • Save $2 billion by July 2003, under a worldwide restructuring program
  • Cut capital spending to 6% of sales by 2003, from 7.6% in 2000


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