GE: At a Glance

By Baselinemag  |  Posted 2007-06-01 Email Print this article Print
General Electric

3135 Easton Turnpike, Fairfield, CT 06431

Phone Number:
(203) 373-2211

One of the world's largest conglomerates, with business units and divisions in a variety of industries, including financial services, entertainment, medical imaging, power generation and jet engines.

Chief Information Officer:
Gary Reiner

$163 billion in revenue; $20.8 billion in profit.

Facing mounting pressure from restive investors seeking a breakup of the company, get the stock price up by focusing on high-growth businesses that bring a higher return to shareholders.

Baseline Goals:

  • Further leverage strategies such as Lean Six Sigma to boost net earnings per share growth to 10% to 13% for 2007, versus a 2% increase in net earnings per share for first quarter 2007.
  • Use the Internet to boost digital ad revenue at NBC Universal to $1 billion by 2009, from $200 million in 2006.
  • Create new products and technologies, such as power-efficient devices and wind turbines, to increase "eco-imagination" revenue to $20 billion by 2010, from $6 billion in 2006.


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