Expert Voices: Peter Morville on Why Information Architecture MattersBy Baselinemag | Posted 2006-05-22 Print
Using Web sites has never been easier, thanks to information architects like Peter Morville. Now it's time to start thinking about issues like findability, credibility and authority.Introduction
The internet is well into its second wave of growth, powered by the popularity and effectiveness of search engines, the widespread adoption of broadband, burgeoning e-commerce, social networks and the like. But no Web site can succeed on the strength of Google searches alone. To keep viewers coming back, Web sites still need well-organized information and superior visual design. But how best to achieve these elusive goals?
Morville, who now serves on the faculty of Michigan's School of Information, spends much of his time consulting and writing about the experience of Internet users. He recently spoke with Editor Edward Baker about how such Web-focused concepts as findability, credibility and authority can improve that experience. An edited version of their conversation follows:
Read the full story on cioinsight.com: Expert Voices: Peter Morville on Why Information Architecture Matters
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