December 2003 Online Extras

By Baselinemag  |  Posted 2003-12-11 Email Print this article Print

An assortment of articles, presentations and content exclusive to Baseline online.

Does software that saves employees' time increase their productivity? Not as much as you may think. Download this Microsoft Excel calculatorto find out if to rein in your expectations.

Case Dissection
    The Dean campaign's use of blogs, meeting services and other tools of the Web have laid bare the essential power of the Internet to make or break products of all types. Use this project planner to estimate the costs of finding and mobilizing evangelists.

    Mopping Up Dirty Data
    Once only direct marketers worried about getting names and addresses right. Now more companies recognize the need to clean up their data. Read about it.

    Be sure to check out our Dossiers on three data-quality software specialists:
    • Ascential ("Fear Factor"),
    • Group 1 Software ("High Cost of Quality"), and
    • Firstlogic ("Price is Right").


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