Case 001: Avon Products

By Tom Steinert-Threlkeld  |  Posted 2001-10-29 Email Print this article Print
 
 
 
 
 
 
 

For 115 years, Avon Products has been employing personalization - in the form of its ubiquitous Avon ladies - to sell everything from cosmetics and fragrances to sundresses and bug repellent. Yet when the Web, with its ability to let companies interact o

 
 
 
 
 
Editor-in-Chief
tst@ziffdavisenterprise.com
Tom was editor-in-chief of Interactive Week, from 1995 to 2000, leading a team that created the Internet industry's first newspaper and won numerous awards for the publication. He also has been an award-winning technology journalist for the Dallas Morning News and Fort Worth Star-Telegram. He is a graduate of the Harvard Business School and the University of Missouri School of Journalism.
 
 
 
 
 
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