U.S. wireless companies spent more than $160 per subscriber on their networks in 2009, a 30+% increase over 2008. Better networks mean more-and better-services.
The mobile phone market is changing drastically. After years of rapid growth, potential new customers are scarce, so efforts have shifted to getting subscribers to upgrade to smart phones, and to selling more services and accessories; meanwhile, companies want to hang onto existing customers for dear life. The annual North American Wireless Industry Survey from PricewaterhouseCoopers shows numerous growth possibilities without adding new customers.
Tony Kontzer is a freelance writer for Baseline magazine.
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